A coupon code is provided to those Sales Representatives who purchase a registration package that includes a landing page. The coupon code is an incentive for shoppers to purchase products from you and receive a 5% discount. This discount can also be added to sales. For example, if we are offering a 20% off sale, your customers will be able to use your coupon and save a total of 25%. It is also another tracking mechanism to ensure you get credit for your sales.